08
Jul

Partner Profile: Meet the Digital TV Group (DTG)

In the first of our ONE4HDD Partner Profiles we meet the consortium’s lead Partner – the DTG. We find out more about their role in the project, their unique expertise, and why this solution is a gamechanger.

Tell us about the role the Digital TV Group (DTG) plays in the ONE4HDD project?

The Digital TV Group (DTG) is a top-flight UK technology Research and Technology Organisation (RTO) and the lead partner on this project. We provide the project management to ensure successful milestone and overall project delivery on time and in budget including responsibility for the process and stakeholders from bid submission to project completion. We do this using our bespoke project management framework developed by the DTG throughout its extensive experience in externally-funded projects. We utilise the DTG’s extensive member network to identify and recruit relevant project partners and to ensure best-fit for individual consortia and funders.

What unique experience and expertise does the DTG bring to the consortium?

We combine technical expertise and understanding with a peerless network to drive exceptional results. As an RTO, with UKAS-accredited technology test labs in Central London, we understand the entire landscape and end-to-end value chain. We have access to world-class assets – including the DTG Zoo, the largest collection of receivers in Europe – and a proven track record in delivering winning bids, successful projects and tangible outputs. Our relationships with all the players in the market, thanks to our member network, and our proximity to Government and Regulators places us firmly at the centre of technology advances in this sector.

What are you most excited about for the ONE4HDD project?

It sounds obvious but bringing genuine collaborative innovation to bear to unlock the potential of 5G broadcast. We’re not only keeping fans close to the action we’re keeping venues and networks close to their customers. And we’re showcasing the first true implementation of content security and access control over mobile broadcast networks.

What do you think makes this a gamechanger?

We’re developing and deploying a real solution to a real problem. This is practical and cost-effective, meaning it democratises the fan experience. This is not just for premium events and fixtures, this can be deployed by anyone, anywhere and that genuinely changes the game.

How does your company's involvement align with your overall business strategy and vision for the future?

As an RTO we are dedicated to innovation and the best outcomes for the broadcast and streaming sector. We achieve that as a company through pan-sector collaboration. Our members and our 15+ National Working Groups work together to overcome real world problems while always considering the bigger picture. That collaborative approach, driving bleeding-edge innovation while ensuring no viewer is left behind, is the absolute centre of who we are and what we do. This project is the perfect example of sector specialists coming together to create future-proofed answers to the knottiest questions.

Tell us more about the importance of cross-industry collaboration in unlocking the potential of technology.

It’s our raison d’etre. It’s why we were founded originally and it continues to be the beating heart of everything we do. In an increasingly competitive landscape, we seek to carve out spaces where the very best thinking can be brought together to leverage solutions for the good of the whole ecosystem and ultimately the user experience.

How important is the role of government funding in ensuring the above?

It’s critical that Gov supports this kind of initiative and innovation, of course with funding to make it happen, but also just be ensuring it is on the agenda and that industry is encouraged to work together to unlock R&D impasses which otherwise would not be resolved by market forces alone. It is only by bringing together those closest to issues, those driving the agenda and those leading legislative change that we will create holistic, workable and elegant solutions for the users of tomorrow.

What long-term impact do you hope your contributions to this consortium will have?

Our role is to create both a solution and an environment in which it can be deployed. We want to see this adopted, adapted and moved on by those applying the solution in real-world situations. We will ensure this is possible with effective stakeholder engagement and open access to the project outputs and learning. Each step and each breakthrough enables the next to take place more rapidly and we see our contribution very much as the next step on an exciting (and never-ending) journey!